Domestic and foreign "unsealing" news constantly, according to the State Council guo Ming Telegram [2020] 14 document requirements, in addition to a few high-risk areas and necessary current restrictions, almost "comprehensive resumption of work, production, business, market and school"; Abroad the United States, Russia, the United Kingdom, Brazil, France, India, Germany, Spain, Italy and other 30 countries gradually lifted the ban, or have gradually implemented the plan to restore normal social life.

The economic impact of the epidemic is "unbearable", and while there are still many new cases abroad, the approach is understandable. China has a higher standard of prevention and control, but on February 9, when it took the lead in resuming work and production of enterprises related to national economy, people's livelihood and security in all regions except Hubei province, there were also more than 3,000 new cases on that day. In other words, whether the epidemic is under control or not, both at home and abroad are in a state of "dancing with the epidemic".

The urgency of resuming work and production abroad is even greater. When the epidemic broke out in China, the "pause" button was pressed during the Spring Festival, while foreign countries were under normal working and living conditions. Even so, China's GDP grew by -6.8% in the first quarter. In the printing and recording media reproduction industry, the operating income of industrial enterprises above the scale (with an annual output value of 20 million yuan or more) fell 21.8 percent year on year, according to the National Bureau of Statistics. If you include small and medium-sized printing enterprises with less ability to receive orders, the decline may be even greater.

The overwhelming resumption of work and production abroad, printing and packaging enterprises will gradually recover foreign trade, but it is impossible to return to normal in the short term. The key is when will trade and exchanges between China and other countries be lifted? China's epidemic prevention standards may be the highest in the world. Shulan city only 22 new cases to be "closed." By this standard, it is extremely difficult for citizens of most countries to enter China; It is difficult for Chinese to go abroad. The resumption of work and production abroad will activate production and consumer demand, so that the order of printing enterprises increase. However, limited exchanges, exhibition, direct trade negotiations, investment will be blocked.

On the contrary, the domestic demand market, China's economic growth in the first quarter was -6.8%. The market's internal and external demand data have improved in April, and the recovery in May should be even more encouraging. But there are uncertainties and limitations in foreign trade. For the country to make better figures for future growth, it will have to rely on investment in addition to a recovery in domestic demand. But the much-talked about new infrastructure (5G, cloud computing, artificial intelligence) or conventional infrastructure investments (high-speed rail, intercity rail networks) have little direct impact on the industry, at least on the surface.

The printing package industry should pay more attention to internal work and seek for innovation.

First, can the "digitization" of the printing industry further connect the pace of the frontier development of the country? On December 12, 2019, Lu Zhou, director of the printing and reproduction Department of the Propaganda Department of the CPC Central Committee, once put forward a profound point of view in the "Digitalization stimulates new industrial momentum -- Printing and packaging Digitalization Summit Forum". In the distribution mode of "socialist basic economic system" mentioned at the fourth Plenary Session of the 19th CPC Central Committee, "data" was included in the distribution of factors of production for the first time. This has big implications for digital printing practitioners. Printing industry in the field of printing, equipment and equipment, management process, ecosystem can reflect "digital".

Will digital printing take part in the new infrastructure? In April, a blockbuster story caught attention. Foxconn Industry Fulian strategic investment "Lingyun Light technology", the two sides jointly deep industrial Internet new infrastructure. Although Lingyunguang technology Group is a cross-industry group, its application of machine vision technology in packaging, labeling and other fields of printing quality inspection, has achieved good results, and become a star enterprise in the printing industry. It can be said that, as a pioneer in different industries, Lingyunguang technology Group's exploration in artificial intelligence and other aspects has set a benchmark for printing industry colleagues to explore the value behind "digitization".

Second, innovative breakthroughs in marketing. On April 21, Konica Minolta and Zhu Bajie reached a strategic cooperation to jointly launch the "Cloud Plan for Tens of thousands of Printing stores in China", which opened the curtain of digital transformation and development of tens of thousands of offline printing stores in China. The event was a highlight of the relative silence of the printing industry during the epidemic, showing the possibilities of online influence.

On the other hand, many exhibition organizations, media and enterprises in the epidemic period tended to conduct online live broadcasting in the form of "preaching" and "discussion", which did not produce any real effect of "live broadcasting with goods". More importantly, it is the imitation and attempt of "live broadcast" in other industries, which still needs to be better prepared in terms of category selection, interactivity, topic and marketing.

Third, constantly seek technological innovation breakthrough. For example, rongjian Technology, an innovation-oriented company, has continuously upgraded its functions since it launched the "Xiaowhirlwind" intelligent shell machine. On the basis of the standard function, its shell machine has been able to triangle, waveform, semicircle and other gifts for a variety of special-shaped packaging box in place to fit the edge, efficient, beautiful, aimed at the popular market is the personalized gift packaging box. Dongguan Jiwang gift box epidemic period is unusual, invested in the introduction of HP Indigo 12000HD hd digital printing press and Shanghai Tiancen "color cool" digital efficiency equipment, also aimed at the huge potential of the digital efficiency market.

Fourth, during the epidemic, there was no lack of large investment in printing and packaging, such as the intensive investment in Longgang, which also showed the confidence of practitioners in the future.

Perhaps the "flying with the wings" and "dancing with the wings" under the globalization of the epidemic are only superficial phenomena. What is important is "advancing with the karma". To plough deep is to prepare well. Fear is fear, there is no reserve.